Our mission is simple –
More golfers playing more golf.
One Golf Network will empower the golf industry to better connect and engage with its core audience of:
c. 3 MILLION GOLFERS
One Golf Network has developed bold concepts, strategies and projects from ideas stage to fruition with the aim of driving growth, ensuring golf and its stakeholders flourish in today’s competitive, digitally driven environment.
The company seeks to connect golf clubs with golfers, deliver added value to golf clubs and the game’s stakeholders, and to share in that added value.
To help drive this initiative The PGA has become an equity partner in One Golf Network, creatiing a new brand – PGA One Golf Network. Working together we can utilise a prime opportunity to help golf clubs take control of their own destiny. By supporting this new initiative the PGA underlines the commitment to facilitate a change in the industry, where clubs are in control of their pricing, there is increased competition in the market and PGA members are at the heart of the clubs in providing this support.
THE CHALLENGE FACING THE GOLF INDUSTRY
In 2006, the high-water mark for the sport worldwide, more than four million Britons played golf; last year, that number was just 2,785,000. Membership of clubs in England has fallen from 850,000 to 652,000 in the same period, according to England Golf, the governing body for the sport in the country, with similar patterns reflected in Wales, Scotland and Northern Ireland. (The Guardian April 2017)
- Number of Golfers (million)
During the same period the increase in discounted golf and barter agreements means that many golfers, particularly those who aren’t a member of a club, are paying less to play. Even when they are playing, the money is often not a source of revenue for the golf clubs.
Continuation of these trends means that doing nothing is not an option. It is not a sustainable business model and would result in more golf club closures. The golf industry needs to play a proactive part in its own destiny.
SOME OTHER EYE CATCHING STATS
- Online Users (Billion)
Nearly half (47%) of the world’s population are online users
- UK Users (Million)
ONLINE UK USERS
Virtually all adults aged 16 to 34 years (99%) were recent internet users (in the last 3 months) – this is the Millennial generation
- Leading third party tee time site bookings
TEE TIME BOOKINGS
From 2007–2016 the leading third party tee time site has grown from booking 10,000 rounds of golf per year to around 700,000 rounds of golf per year.
One bartered tee time per day represents over £36,500 of revenue per annum for each golf club.
BUILDING TO ACHIEVE TRUE INDUSTRY COLLABORATION
To build a successful golf industry which will grow the game, we need four key cornerstones.
Providing clubs with the understanding and support to offer a constantly improving customer experience.
Providing knowledge, initiatives, data and resource to take advantage of digital technology opportunities.
Creating a sustainable and cost-effective industry marketing channel, promoting all aspects of the game.
Placing industry stakeholders at the heart of the golf club / golfer relationship and offer an alternative voice to the current dominant third party commercial message of discounted golf.
BY GETTING MORE GOLFERS TO PLAY MORE GOLF AND FACILITATING THE DELIVERY OF THESE CORNERSTONES, PGA ONE GOLF NETWORK AIMS TO HELP GOLF CLUBS SUCCEED IN TODAY’S TOUGH AND COMPETITIVE BUSINESS ENVIRONMENT.
HOW WE WILL DO THIS
Our model is initially built around two core products – The Golfer Card and GoPlayGolf. These innovative solutions are being developed in conjunction with the industry and will launch in phases over the next 12 months. PGA One Golf Network will help all clubs promote their businesses effectively and empower them to develop stronger relationships with their customers.
THE GOLFER CARD
- All delivered through a mobile app.
- Free to all clubs in the first year.
- Compliant with General Data Protection Regulations – providing clubs with new and legal databases.
- Improved targeted marketing campaigns – encouraging repeat visitor business.
- Industry standard sign in process at all golf clubs.
(GoPlayGolf Phase 1)
- Launches with a tee time distribution platform.
- Designed to be a “one stop shop” for golfers.
- Enhance the overall golfing experience
- Full UK Golf Club Directory.
- Be a market leading site for golf promotion in the UK.